With the world currently focusing online, now it is a great time to promote your new business, and inspire the world with what you are doing on the growing trends .
In this post, we will look at four approaches and how to use them to market your business in 2020 and beyond.
1. Google Pay Per Click (Search Ads)
We see businesses make an average of $2 for every $1 they spend on online ads in 2020, especially during the COVID-19 pandemic.
Google is one of the all time recommend platform to get start with. With Pay Per Click advertising, you only have to pay for what people have clicked on. So the ability for you to test your targeting market before you run a full campaigns is total worth the budget you spent.
I use Pinterest for everything. Book collections, trips, hobbies. It’s all there. I planned my wedding on it. When I had a kid, I planned all his stuff on it. So it was nice to discover that I wasn’t the only one. ~Ben Silbermann
According to Pinterest, two-thirds of their userbase are women. In particular, eight out of 10 US moms are on Pinterest. According to Bloomberg, 70-80% of all purchasing decisions are made by women, exactly the userbase of Pinterest. Millennials are also Pinterest’s main age demographic, which are the people who are just starting families, making tons of purchasing decisions for their family.
An analysis by Oracle of retail transactions from 2016 to 2017 showed that on average Pinterest households were 39% more likely to buy retail products, and they spent 29% more than the average household.~Pinterest
If your business are selling consumer products for the above demographics, Pinterest is definitely your ideal platform for you to putting our Banner materials on the platform.
3. Email newsletter
Based on our experience, sending emails to your existing customer is still a viable option. Ensure each of your email provides value to your current subscriber, such as exclusive offers to subscriber, free downloads, etc.
4. Youtube and Video Content
Youtube is now the 2nd biggest search engine, espeically for teenagers and Millennials. Audience looks for solutions by typing in their questions on Youtube. So make sure your offering is presented on this platform, by showing how your products or services resolving some of the challenges your audience may ask.
With the recent launch of the Google Home Hub, it’s getting more important than ever to have videos on YouTube — no matter where the user searches. In the end, the user will get to see a YouTube video.
Our video poster template will help you to create the perfect thumbnails that provoke trust and confident to your audience. Remember to give that a try.
No matter which recommended approaches you decided to take, the quality of the materials speak for yourself. Cardssy is here to help you create the perfect banner ads, video thumbnails, logos and lockups for every suggested approaches above. Be sure to check out our forum to learn new strategies, submit your questions, and even share your success in promoting your business with us.